Motorbug and me had a nice walk over and found the nicely cammo'd cache quickly. Motorbug was signing the log when he said he still didn't get the title. I directed his look a couple inches to the right. :-)
I guess WeBeDnD are not "art" affectionendos and didn't appreciate the "Pole Field" (indicated on a nearby marker).
Personally, I think it's a giant version of those pin art things where you can stick your face in it and see an impression of your schnoz.