{"id":16,"date":"2003-08-17T18:37:55","date_gmt":"2003-08-18T01:37:55","guid":{"rendered":"http:\/\/boulter.com\/blog\/2003\/08\/17\/npr-style-advertising-on-the-web\/"},"modified":"2003-08-17T18:37:55","modified_gmt":"2003-08-18T01:37:55","slug":"npr-style-advertising-on-the-web","status":"publish","type":"post","link":"http:\/\/boulter.com\/blog\/2003\/08\/17\/npr-style-advertising-on-the-web\/","title":{"rendered":"NPR-Style Advertising on the Web"},"content":{"rendered":"<p>While I was listening to NPR yesterday, I realized that their &#8220;ads&#8221;, read by NPR staff, are basically the equivalent of the text ads in search engines like <A HREF=\"http:\/\/search.yahoo.com\/search?p=cameras&#038;ei=UTF-8&#038;fr=fp-top&#038;vm=p&#038;n=20&#038;fl=0&#038;x=wrt\">Yahoo Search<\/A>. They&#8217;re usually highly relevent to the audience, but subtle enough to not overpower the content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While I was listening to NPR yesterday, I realized that their &#8220;ads&#8221;, read by NPR staff, are basically the equivalent of the text ads in search engines like Yahoo Search. They&#8217;re usually highly relevent to the audience, but subtle enough to not overpower the content.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"http:\/\/boulter.com\/blog\/wp-json\/wp\/v2\/posts\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/boulter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/boulter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/boulter.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/boulter.com\/blog\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":0,"href":"http:\/\/boulter.com\/blog\/wp-json\/wp\/v2\/posts\/16\/revisions"}],"wp:attachment":[{"href":"http:\/\/boulter.com\/blog\/wp-json\/wp\/v2\/media?parent=16"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/boulter.com\/blog\/wp-json\/wp\/v2\/categories?post=16"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/boulter.com\/blog\/wp-json\/wp\/v2\/tags?post=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}