From Phonescoop:

LG Extends “Push-To” Concept with PTB

April 1, 2005 source: LG Electronics

Following closely on the heels of the PTV (Push-To-View) technology it demonstrated at 3GSM in February – as well as other recent “push-to” technologies such as Push-To-Talk (PTT) and Push-To-Share – LG today announced a new “Push-To” technology designed to bring families and friends closer, faster. Based on the SIP protocol and IMS technology, Push-To-Bitchslap (PTB) is designed to enable a whole new dimension of mobile communication. PTB phones will feature a dedicated PTB side key, directly below the PTT key, as well as a special hinged keypad with a powerful spring, that flips up aginst the cheek when activated by the remote party. The company plans to launch at least three PTB phones by the end of the year, and is talking to several other major manufacturers about licensing PTB technology for use in their phones.