Comments on: Yahoo!’s 2005: The Year of the Product http://boulter.com/blog/2005/12/26/yahoos-2005-the-year-of-the-product/ Sat, 13 Mar 2010 09:43:20 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: UHDUH! » Blog Archive » New is the New New http://boulter.com/blog/2005/12/26/yahoos-2005-the-year-of-the-product/comment-page-1/#comment-4166 UHDUH! » Blog Archive » New is the New New Thu, 05 Jan 2006 04:47:02 +0000 http://boulter.com/blog/?p=323#comment-4166 [...] This new year is all about the new. I have a new job in a new city. If you haven’t heard by now I accepted a job with the Yahoo! News team. (Yes, I know it’s expensive up there and everyone has hoofs and horns). It has always been a dream of mine to work for a company like Yahoo! They have so many exciting things going on and I’m thrilled to be a part of their future. I have to pinch myself several times a day just to make sure I’m not dreaming. [...] [...] This new year is all about the new. I have a new job in a new city. If you haven’t heard by now I accepted a job with the Yahoo! News team. (Yes, I know it’s expensive up there and everyone has hoofs and horns). It has always been a dream of mine to work for a company like Yahoo! They have so many exciting things going on and I’m thrilled to be a part of their future. I have to pinch myself several times a day just to make sure I’m not dreaming. [...]

]]> By: Jonathan Prusky http://boulter.com/blog/2005/12/26/yahoos-2005-the-year-of-the-product/comment-page-1/#comment-4151 Jonathan Prusky Fri, 30 Dec 2005 20:55:07 +0000 http://boulter.com/blog/?p=323#comment-4151 Yahoo is in the process of transforming itself into a "Web 2.0" company and providing greater synergy among its various offerings. When either short on development resources or missing a piece of technology, Yahoo is not too proud to go out and acquire what it needs. To me, their master plan is to provide community-driven references or recommendations on top of first-rate services -- kind of like human-powered shortcuts. It appears that one's network is built using the Yahoo 360 infrastructure (network management, different levels of permissions, etc.). While the Y360 application itself (within which there is limited blogging capability) is still evolving, it didn't stop Yahoo Small Business from striking close partnerships with the top blogging technology - no "not invented here" syndrome. Yahoo also "gets" the value of open APIs, like Microsoft (well, sort of open) and Google before them. Google helps to distribute (http://desktop.google.com/plugins/c/all.html) over 100 third-party "plug-ins" for Google Desktop Search alone. When it comes to pushing RSS, Yahoo is a leader, both with MyYahoo (RSS aggregator) and other RSS-related tools. Consider the eWeek article (http://www.eweek.com/print_article2/0,1217,a=165918,00.asp) in which Yahoo's Scott Gatz talks about their strategy: "The lines are blurred these days because the consumer is now the publisher and the publisher is becoming the advertiser." The blurring of those lines has created new ways to make and share revenues. The company's ambitious plan is to use the YPN (Yahoo Publishers Network), a product that grew out of the acquisition of Overture, to distribute advertising across blogs and social networks and split the profits with the user community. "As a company, we're helping everyone to make money from all these conversations that are happening," Gatz explained. I think sharing ad revenue with everyday users who only create something as simple as a Yahoo 360 online presence, leapfrog's what Google has done with AdSense. Note: Google is now offering an Adwords API (http://www.google.com/apis/adwords/). Lots of innovation going on at both companies. Jonathan Prusky (not affiliated with Yahoo or Google) ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Jonathan Prusky Software Product Management ResumeBlogâ„¢ http://jonathan-prusky.profconnect.org Yahoo is in the process of transforming itself into a “Web 2.0″ company and providing greater synergy among its various offerings. When either short on development resources or missing a piece of technology, Yahoo is not too proud to go out and acquire what it needs.

To me, their master plan is to provide community-driven references or recommendations on top of first-rate services — kind of like human-powered shortcuts. It appears that one’s network is built using the Yahoo 360 infrastructure (network management, different levels of permissions, etc.). While the Y360 application itself (within which there is limited blogging capability) is still evolving, it didn’t stop Yahoo Small Business from striking close partnerships with the top blogging technology – no “not invented here” syndrome.

Yahoo also “gets” the value of open APIs, like Microsoft (well, sort of open) and Google before them. Google helps to distribute (http://desktop.google.com/plugins/c/all.html) over 100 third-party “plug-ins” for Google Desktop Search alone.

When it comes to pushing RSS, Yahoo is a leader, both with MyYahoo (RSS aggregator) and other RSS-related tools. Consider the eWeek article (http://www.eweek.com/print_article2/0,1217,a=165918,00.asp) in which Yahoo’s Scott Gatz talks about their strategy:

“The lines are blurred these days because the
consumer is now the publisher and the publisher
is becoming the advertiser.”

The blurring of those lines has created new ways
to make and share revenues. The company’s
ambitious plan is to use the YPN (Yahoo Publishers
Network), a product that grew out of the
acquisition of Overture, to distribute advertising
across blogs and social networks and split the profits
with the user community.

“As a company, we’re helping everyone to make money from
all these conversations that are happening,” Gatz explained.

I think sharing ad revenue with everyday users who only create something as simple as a Yahoo 360 online presence, leapfrog’s what Google has done with AdSense. Note: Google is now offering an Adwords API (http://www.google.com/apis/adwords/). Lots of innovation going on at both companies.

Jonathan Prusky
(not affiliated with Yahoo or Google)

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Jonathan Prusky
Software Product Management
ResumeBlogâ„¢ http://jonathan-prusky.profconnect.org

]]> By: Tony Tam http://boulter.com/blog/2005/12/26/yahoos-2005-the-year-of-the-product/comment-page-1/#comment-4142 Tony Tam Wed, 28 Dec 2005 23:36:30 +0000 http://boulter.com/blog/?p=323#comment-4142 Great list! I am so proud to be a Yahoo! Great list! I am so proud to be a Yahoo!

]]> By: Marc Abramowitz » Blog Archive » Yahoo!’s 2005: The Year of the Product http://boulter.com/blog/2005/12/26/yahoos-2005-the-year-of-the-product/comment-page-1/#comment-4129 Marc Abramowitz » Blog Archive » Yahoo!’s 2005: The Year of the Product Mon, 26 Dec 2005 22:23:44 +0000 http://boulter.com/blog/?p=323#comment-4129 [...] Yahoo has certainly had a busy year of product releases and acquisitions, but I hadn’t realized just how mind-boggling the list of accomplishments was until I looked at the excellent list at Jeff Boulter’s blog. [...] [...] Yahoo has certainly had a busy year of product releases and acquisitions, but I hadn’t realized just how mind-boggling the list of accomplishments was until I looked at the excellent list at Jeff Boulter’s blog. [...]

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